Cookie Policy

This policy explains how Atrium Consulting, acting on behalf of HPE, uses cookies on the HPE SMB Academy website. We use cookies to ensure site functionality and to understand platform usage. We do not use cookies for advertising.

By using our website, you agree to the use of cookies as described in this policy.

Categories of Cookies We Use

Strictly Necessary: Essential for core site operations and secure registration.
Statistics: Google Analytics provides anonymized data on page views and visitor behavior.
Third-Party: Necessary for facilitating event registrations and training sessions. Data processing for these services is governed by the HPE Privacy Policy as linked in our registration forms.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Comments

These cookies are needed for adding comments on this website.

NameDescriptionDuration
comment_authorUsed to track the user across multiple sessions.Session
comment_author_emailUsed to track the user across multiple sessions.Session
comment_author_urlUsed to track the user across multiple sessions.Session

Google reCAPTCHA

Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.

NameDescriptionDuration
_GRECAPTCHAGoogle reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.179 days

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute

Managing Your Preferences

You can update your consent at any time using the “Manage Consent” button on our website. Alternatively, you can control or block cookies through your browser settings. Note that disabling essential cookies may prevent you from registering for events or accessing certain content.

Browser Controls:

Google Chrome
Mozilla Firefox
Safari

Updates & Contact

This policy may be updated periodically to reflect changes in our technology or legal requirements. If you have questions regarding our use of cookies, please contact us.

Last Updated: April 2026

Privacy | HPETerms of use | HPECookie PolicyPrivacy Policy